Eddies results.
Posted by Colin | Filed under Uncategorized
One word: ![]()
Is that a word? No? Well I think it accurately communicates my thoughts.
The print ads:
I submitted three ads, two made the final 12. This one, that I love:

And this one that is a good beer ad, but not as good as the one above, IMO:

I thought it was a LOCK for gold with the first one… I’m really proud of it. They announced the bronze… “It’s Light” won! Awesome! Now I’ll for sure win gold with Trophy wall!
Silver comes and goes. I don’t win but that;s OK, I’m shooting for gold anyway.
Gold is announced… not me. Huh? I couldn’t see how “It’s Light” could beat” Trophy Wall”…. still don’t.
This doesn’t bode well for the…..
Videos
I didn’t expect to win this since our video (http://www.youtube.com/watch?v=wJfuOkhilVo) isn’t a ‘buildup to one punchline’ that most winners seem to be, but I was hoping to place in the top three.
The audience response made it pretty clear that the way to go is the ‘buildup to one punchline’, as did the judges top selections. Needless to say we didn’t make the top three.
Ah well, it was a great experience making and editing the vid, got to use my new lights and the event itself was great.
Next year: one punchline, less location work.